Management: "Management" (from Old French ménagement "the art of conducting, directing", from Latin manu agere "to lead by the hand")
- characterises the process of leading and directing all or part of an organisation through
- the deployment and manipulation of resources (human, financial, material, intellectual or intangible).
Stakeholder + Management = organisation-wide change cannot be implemented unless individuals change, and for this buy-in and consensus to change is required from certain stakeholders to change successfully. For example:
- Powerful and supportive change champions can be leveraged
- Fearful or negative reactions can derail the change
- Failure to lay the groundwork early creates problems
- Different stakeholders see the same changes in different ways
Identifying & prioritising stakeholders:
