Strategy Design, Development, Documentation and business planning for implementation. A programme that allows the participant to build their strategic plan during the course of the programme - aligning strategic priorities with business resources - Finance (Money); People (Time) and Tangible resources (Things). Feeding in from the strategy development is the preparation of a business plan to support the full spectrum of potential requirements (from finance raising to staff action planning)
Looking at the marketing process from the management perspective - the elements that can be identified; allocated; actioned and delivered by People (Time resources); Understanding the various marketing tools and how to apply them to optimise available business resources (time; money & things); and translating market research into market action.
Leadership can be seperated into two elements - Leading towards a shared set of objectives. And Managing the business resources (primarily people/time) and how they optimise money & things to achieve these shared objectives.
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