I have recently faciliated a series of sessions with Start-Up and Small-Medium (SME) companies on how to market their business via the internet. These sessions formed part of progammes supported by the County & City Enterprise Boards (www.brite.ie)
Building upon elements of the formal business planning process, together with examples from
- actual websites
- top-tips from published industry & research papers
- on-line services that are readily available
- good practice on content & layout
I designed a simplified template for planning a start-up/small enterprises' internet marketing strategy (& implementation). 
If this is an area that interests you I have uplaoded a series of support papers on my website (www.entanddev.com) that you can access directly.
And of course you can contact me directly (see "contact me" link for details)
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