Business Training Programmes

Details of these training programmes can be found at my website www.entanddev.com

Strategy Design, Development, Documentation and business planning for implementation. A programme that allows the participant to build their strategic plan during the course of the programme - aligning strategic priorities with business resources - Finance (Money); People (Time) and Tangible resources (Things). Feeding in from the strategy development is the preparation of a business plan to support the full spectrum of potential requirements (from finance raising to staff action planning)

Looking at the marketing process from the management perspective - the elements that can be identified; allocated; actioned and delivered by People (Time resources); Understanding the various marketing tools and how to apply them to optimise available business resources (time; money & things); and translating market research into market action.

Leadership can be seperated into two elements - Leading towards a shared set of objectives. And Managing the business resources (primarily people/time) and how they optimise money & things to achieve these shared objectives.

Honduras just made it back from Westport & Achill

" Go for a swim, are you mad?"
"Yes, we are mad (and cold)"... but it was worth it!!

And Honduras meets Doolin

" Heads" at the Cliffs of Moher

"Heads" in the beer garden
"Heads" (Ahh!)

El Salvador meets Howth Head

Some of the gang from El Salvador having a catch-up on Howth Head

New Enterprise (Marketing) & Development (Business Planning Case studies) materials

I have recently uploaded a number of documents that you may find of interest on my website (www.entanddev.com). A series of case studies, drawing upon the Dynamic Planning Circle business strategy & planning tool. These case studies all come from my time working in El Salvador.

There are five case studies ranging from FairTrade exporting of organic cashew to alternative income generation projects for both rural and urban initiatives.

I have also uplaoded two versions of a Marketing User & Training manual that I designed for small enterprises (start-ups & inexperienced business managers) and for independent NGOs. It was developed for a Central American audience but there is both an English and Spanish available to download.

At the same webpage you can access papers on successful business marketing via the internet. There are a number of other papers available at the website that you may find useful for either you Enterprise and/or Development initiative

Successfully Marketing your Business Online

I have recently faciliated a series of sessions with Start-Up and Small-Medium (SME) companies on how to market their business via the internet. These sessions formed part of progammes supported by the County & City Enterprise Boards (www.brite.ie)

Building upon elements of the formal business planning process, together with examples from

• actual websites


• top-tips from published industry & research papers


• on-line services that are readily available


• good practice on content & layout

I designed a simplified template for planning a start-up/small enterprises' internet marketing strategy (& implementation).
If this is an area that interests you I have uplaoded a series of support papers on my website (www.entanddev.com) that you can access directly.

And of course you can contact me directly (see "contact me" link for details)

El Salvador & Honduras gang meeting up in Liverpool

...gazing into the sun;
...and hanging out together with one of Liverpool's stalwarts.